To provide a complete celebrity management package to the wellknown, former Olympic badminton champion, Gail Emms MBE. This package was designed to continually raise her public profile, ensuring that she continues to be involved in coverage of major sporting events and feature in both the press and media.
Through a targeted public relations campaign and working in partnership with the Champions Celebrity agency’s public relations department, we generated a series of press releases designed to convey both Gail’s sporting expertise and to promote her as a positive ambassador for British health, wellbeing and sporting success.
This campaign corresponded with the high popularity of sport and a rejuvenated national enthusiasm for our international sporting offering. This campaign also supported the multiple speaker bookings secured for Gail in schools and for after dinner occasions.
Gail also appeared on a variety of different broadcast sporting events, commentating on both junior and senior badminton competitions, and as a sporting expert on BBC Radio 5 Live, Sky Sports, Eurosports and BT Sports.
Some of the major television appearances we secured for Gail include A Question of Sport, What’s The Story? and Sport Relief ’s Top Dog. We were also able to secure a number of high profile brand endorsements and sponsorships that benefit from Gail’s positive image, personality and personal integrity.