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CLIENT: Kellie Maloney
 
OBJECTIVES:

To co-ordinate media publicity surrounding Kellie Maloney, formerly known as the boxing promoter Frank Maloney, as she underwent gender reassignment, and to secure her high profile media opportunities.

Kellie Maloney
Kellie Maloney
ACTIVITIES:

Champions Celebrity were instrumental in the announcement to the public that Kellie Maloney is undergoing gender reassignment. The story was first covered in a world exclusive in The Sunday Mirror, and was subsequently picked up by the national press and media. We co-ordinated all publicity surrounding this major news story, and were able to secure Kellie further exclusive interviews in broadcast and print media.

We followed this up by securing her an appearance on the popular primetime television programme, Celebrity Big Brother.

We provided support and advice for Kellie throughout this difficult period, and were proud to ensure that all third parties treated her with the respect, discretion and sensitivity she deserved.