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CLIENT: Neil Back MBE
 
OBJECTIVES:

To successfully manage and promote World Cup winning rugby player Neil Back MBE, securing high-profile appearances to raise his profile as a leading pundit and after dinner speaker.

Neil Back MBE
Neil Back MBE
ACTIVITIES:

The Champions Celebrity agency have secured a number of media and television appearances for Neil on high-profile sports-based channels including talkSPORT, BT Sport and Sky Sports, as well as prominent TV appearances on programmes including A Question of Sport.

We identified 2013 as a key year for Neil, being 10 years after the famous World Cup victory in Australia and co-ordinated a public relations campaign to coincide with this. As part of the campaign, we established a new website for Neil and featured him in our own publications Inspirational Magazine and Aspirational Magazine.

To continue boosting Neil’s profile as an after dinner speaker, we secured him frequent bookings as well as organising a tribute night to him at one of the country’s leading rugby grounds and home of the Leicester Tigers, Welford Road.