To boost the profile of celebrity chef Jean-Christophe Novelli with high-profile brand endorsements and exceptional media opportunities.
Champions (UK) plc immediately secured a series of appearances on popular TV programmes for Jean-Christophe including Loose Women, This Morning and Sunday Scoop. We have made sure that he continues to receive media coverage that showcase his personality and culinary skill.
Jean-Christophe released a new recipe book, Simply Novelli and Champions (UK) plc helped to co-ordinate publicity, including a number of TV appearances and media campaigns, to generate interest and improve sales.
Champions (UK) plc also developed partnerships for Jean-Christophe with popular brands Aldi and Specsavers. He acted as Head Chef at Aldi’s pop-up restaurant in London, helping to promote their festive range to the national press. Jean-Christophe is still heavily associated with the brand, playing an important role in enhancing their reputation. We also secured him an association with leading opticians Specsavers to front their hearing awareness campaign.
We have also secured numerous personal appearances for him, from private dinners to food festivals and store openings.