To secure a high profile appearance for snooker star Jimmy White on prime time television in order to boost his media profile and lead to future opportunities for the star.
In 2009, the Champions Celebrity agency successfully secured Jimmy White to appear on ITV’s major celebrity reality show I’m a Celebrity... Get Me Out of Here!
During the show’s run Jimmy was a surprise hit, gaining popularity with the public and becoming one of the media sensations of the programme. He featured in national media outlets including The Daily Telegraph, The Sun, The Daily Mirror and many more.
One of the most talked about moments of the series involved Jimmy overcoming his fear of heights in the notorious Bush Tucker Trials.
Jimmy finished the series in third position, an exceptional result, behind eventual winner Gino De Campo.