To secure high profile and prestigious national media opportunities for William Roache MBE to celebrate his accomplishments and achievements in television.
Champions (UK) plc manage William Roache's relationship with Coronation Street, ensuring that he maintains his prominent position on one of the nation's favourite television programmes.
We also secured a booking for William Roache MBE on ITV's major television programme Piers Morgan's Life Stories. Morgan declared it the most successful season-opening episode in the show's history. In addition to this, the episode became a social media and print media sensation, generating major international interest. As part of the concentrated campaign, William also embarked on appearances on programmes such as Who Do You Think You Are? and Loose Women.
The Champions Celebrity agency also exercised their ability to deal in crisis management with William, ensuring that we managed and assisted any aspect of his public profile leading up to and during his trial.
Besides William’s commitment to Coronation Street, the Champions Celebrity agency has also managed all of William’s personal appearances at events as well as media engagements.