Following the successful collaboration between television presenter and model, Lisa Snowdon, and online betting and gaming platform, Casino Euro earlier this year, the brand have continued to push their games and promotional activities across social media, by partnering with professional dancing couple Ola and James Jordan, as well as rugby champion Shane Williams and reality TV star James Lock.
The brand celebrated the growth of the campaign with an event at the glamorous Dorchester Hotel in Mayfair. The evening saw many influencers enjoy a luxury dinner and take part in a murder mystery adventure, which acted as an introduction to the brand’s online Sherlock Holmes game. The evening gave all attendees plenty to talk about on their social media platforms as a promotional tool for their partnerships with Euro Casino.
By working with both celebrities and influencers, Casino Euro are reaching a large audience across many target sectors, with Shane Williams engaging sports fans, James Lock targeting reality television fanatics and James and Ola Jordon directing their content toward their own followers, Casino Euro may have found the winning recipe for cross-promotion and attracting a diverse audience to enjoy their wide selection of games, genres and themed activities.
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