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Pete Cohen speaks at Dell Conference in Copenhagen
11th March 2016

Pete Cohen took his motivational expertise to Denmark for a conference hosted by computer technology giant Dell and proved a huge success in a session which focused on the similarities between success in sport and profitable businesses.

The Bella Centre in Copenhagen saw Pete take to the stage and share his tales of working with some of the greatest sportspeople and teams in recent history, including Arsenal FC, Dame Ellen McArthur and Ronnie O’Sullivan, with more than 400 Dell sales managers.

Pete described how small tweaks in each area of their skills, fitness, diet, and mindset all contributed to their overall success, and how this could apply to managers making small, incremental changes to processes within the workplace can make for a more profitable business and happier workforce.

He also drew from his latest book, Shut the Duck Up, and advised the conference delegates on how to stop that nagging voice at the back of their heads from talking them out of planning or doing things that would further their development.

As testament to Pete’s knowledge, experience and talent in putting on a great motivational session, the delegates listened intently to his Olympic-inspired speeches and frequently cheered before ending with a standing ovation.

Dell is one of the largest technological corporations in the world, employing more than 103,000 people worldwide and earning revenue of $59bn in 2015, as well as being the number one shipper of PC monitors worldwide.

It is just one of dozens of market leading companies that Pete has worked with, alongside the likes of IBM, Pfizer, Robert Half International, BAA, Royal Bank of Scotland, Boehringer Ingelhelm and Thomas Cook.