Champions Celebrity Talent Agency paired dancer and presenter Ashley Banjo. 

To promote the message of the campaign, Ashley said "I've got family all over the country who I don't get to see that often, especially since becoming a dad. But rather than just call or text, every now and again I like to send a little bit of love in the post. Always trying to think outside the box... See what I did there?!"

In the social media ad, Ashley sent a parcel to far-flung relatives that he hasn’t got around to seeing since becoming a dad and his heartfelt message received over a quarter of a million impressions.