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Ashley Banjo X Hermes

The Brief

Hermes needed a celebrity to endorse their campaign centered around encouraging people to send parcels to family and friends, rather than a text.

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Hermes Ashley Banjo

The Delivery

Champions Celebrity Talent Agency paired dancer and presenter Ashley Banjo. 

To promote the message of the campaign, Ashley said "I've got family all over the country who I don't get to see that often, especially since becoming a dad. But rather than just call or text, every now and again I like to send a little bit of love in the post. Always trying to think outside the box... See what I did there?!"

In the social media ad, Ashley sent a parcel to far-flung relatives that he hasn’t got around to seeing since becoming a dad and his heartfelt message received over a quarter of a million impressions.

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