Taking into consideration the vast range of talent that we work with, we felt that Family Fizz, the popular UK-based family influencers, would be perfect for this campaign. Often posting food & drink focussed content, meant that Family Fizz’s large following would be a relevant target audience for California Raisin’s campaign, making them the obvious choice!

The first campaign of the two involved Family Fizz creating and posting an Instagram Reel and an Instagram story that consisted of two to three frames. With the second campaign, similarly to the first, mum Georgia and daughter Mia Fizz posted one main feed post as well as a video to their story, explaining the many benefits of the product.

The social media posts accurately conveyed the wishes of California Raisins, making it another successful collaboration with the results to show for it!