Misha Grimes & Demi Donnelly X The Perfume Shop
Misha Grimes & Demi Donnelly X The Perfume Shop

The Brief

Leading fragrance provider The Perfume Shop approached us to support them in a number of influencer marketing campaigns with the ambition to boost their own social media following and drive purchasing decisions.

Perfume
The Perfume Shop Logo
Demi Donnelly

The Delivery

For their influencer marketing campaigns, the brand was eager to capitalise on annual holidays and occasions for which perfumes make a personalised gift. 

We secured fashion and YouTube star Misha Grimes and body-positive influencer Demi Donnelly who have both created launch review videos for the channel.

The Outcome

23.8K Instagram likes and 659K impressions

The Perfume Campaign Outcome
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