To pair airline Jet2 with up the perfect celebrity for the second round of their Through the Keyhole campaign. The campaign was to raise awareness of Jet2’s second year of selling villa holidays and the benefits of a package holiday by touring a luxury villa, leaving the public to decide which mystery celeb was staying there by leaving a number of hints.
We successfully secured and delivered English comedian, John Bishop, for the launch event. As part of the partnership, John performed a stand-up set to over 500 invited guests at the ‘Welcome to the New Dimension’ event.
As a key part of the process, it was vital that John was fully briefed as to the demographic make-up of his audience so as to shape a set that was both appropriate and engaging.
A series of five videos were posted on Jet2’s Facebook page over three days with top hints before the big reveal video. Due to Scarlett’s involvement, Jet2 received a combined number of an impressive 170K views on the videos, giving the brand a clear boost and increased interaction on their social platforms as well as raising awareness of Jet2 villa holidays.
