Deliveroo launched a high-profile celebrity campaign to promote its Annual Restaurant Awards, celebrating the incredible talent and hard work of its restaurant partners. Seeking star power to elevate the event, Deliveroo enlisted well-known celebrities to endorse the awards and attend the awards ceremony. The campaign aimed to spotlight local culinary heroes and showcase Deliveroo’s dedication to supporting the food industry.
For the 2019 Deliveroo Restaurant Awards, Deliveroo partnered with celebrities Georgia Toffolo, Alex and Olivia Bowen, and Vogue Williams to bring added sparkle to the evening. Held at a stylish London venue, the stars joined in the festivities, celebrating the best in the restaurant industry. Each celebrity played an active role in the event, sharing behind-the-scenes moments and award highlights across their social media channels. Their presence amplified the excitement, helping Deliveroo reach wider audiences and generate buzz online.
The celebrity campaign for Deliveroo’s Restaurant Awards proved a huge success, generating social media coverage to a combined audience of 6.25 million followers. The event gained widespread national attention, with features in the Daily Mail Online, Mirror, Metro and numerous regional outlets. The star-studded presence not only boosted visibility for Deliveroo but also spotlighted the restaurant partners being honoured, making it a win across the board.
