Boë Gin launched their vibrant Boë Us a Kiss campaign to boost visibility for their range of flavoured gins across social media. The playful campaign encouraged gin lovers to share fun, flirty photos and videos enjoying Boë Gin, tagging the brand and using the campaign hashtag. This user-generated content approach created a buzz online, sparking engagement and brand loyalty while showcasing Boë’s bold colours and distinctive flavours.
To bring the Boë Us a Kiss campaign to life, reality star Ferne McCann partnered with Boë Gin, leveraging her 2.4 million Instagram followers to amplify the brand’s reach. Ferne created and shared vibrant, engaging content on her page, highlighting her favourite Boë Gin flavours – Violet and Passionfruit. Her posts featured playful visuals and personal captions that resonated with her audience, encouraging them to try the gins and join the campaign.
The Boë Us a Kiss campaign saw impressive results, with Ferne McCann’s post generating 15,741 likes and 149 comments from her 2.4 million followers. The collaboration delivered strong engagement, driving brand awareness and social buzz for Boë Gin’s flavoured range. The campaign successfully reached a wide audience, positioning Boë as a fun, fashionable choice among gin lovers and boosting visibility across key social media platforms.
