Social media and sport – why I love Paddy Power…
I am massively into my sport and love all the pre-event build up, during match discussions and post-event analysis.
Whether it’s the Ashes, Champions League, Wimbledon or Cheltenham brands always take to social media in the hope of gaining the consumers’ attention and ultimately their custom.
Likes, shares and comments (and actually any kind of online interaction) are all forms of currency in the land of social media and shows the big CEOs that social media is more than worth investing time, money and effort into.