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Social media and sport – why I love Paddy Power…

Paddy Power

I am massively into my sport and love all the pre-event build up, during match discussions and post-event analysis.

Whether it’s the Ashes, Champions League, Wimbledon or Cheltenham brands always take to social media in the hope of gaining the consumers’ attention and ultimately their custom.

Likes, shares and comments (and actually any kind of online interaction) are all forms of currency in the land of social media and shows the big CEOs that social media is more than worth investing time, money and effort into.

Derek Redmond announced as keynote speaker for BrightEdge’s Share18 Global Insights Tour

brightedge

Leaders in digital marketing, SEO and content performance managers BrightEdge have announced their Share18 Global Insights Tour. The tour, which this year will focus on driving performance, digital marketing and content, will visit some of the world’s biggest cities.

Derek Redmond’s inspirational story from the 1992 Olympics in Barcelona is known all over the world, making him the perfect choice of keynote speaker for the tour. He will be attending the tour’s events in London, New York and San Francisco.

William Roache MBE set to appear on Ant & Dec's Saturday Night Takeaway

william roache

The world’s longest serving soap star, William ‘Bill’ Roache MBE added yet another TV show to his ever-growing list of credits. Ahead of the latest series of the popular variety show Ant & Dec’s Saturday Night Takeaway, we were able to get the Coronation Street legend a role in one the show’s segments.

Following on from 2017’s ‘The Missing Crown Jewels’ miniseries this year will see a weekly sketch titled ‘The Honoured’ which Bill has a role in. The light-hearted segment is sure to keep viewers entertained.

Graham Bell offers insight into the 2018 Winter Olympics

graham bell

One of Britain’s most popular skiers, Graham Bell has continued his role working for BBC Sport at the 2018 Winter Olympics in PyeongChang. The first time the Games has ever taken place in South Korea, Graham was part of the event’s reporting team providing an insight on all the Games’ events.

Having represented Great Britain at five Winter Olympics himself, Graham was the perfect choice for this role and throughout the Games will give regular reports and updates on all of the snow sports.  

Airline Jet2 celebrate their 15th anniversary with Peter Andre

peter andre

To celebrate the 15th anniversary of one of the UK’s leading airlines, Jet2, we secured singer and popular television personality Peter Andre for a personal appearance in-line with the brand’s 15th anniversary. During the day, the company hosted a celebration at their first UK airport base, Leeds Bradford Airport with Peter handing out special prizes to passengers on Jet2 flights during the day.

Shaun Murphy joins Champions Celebrity

shaun murphy

Champions Celebrity Talent Management, an arm of leading UK brand agency Champions (UK) plc, have added another string to their bow with the signing of one of the world’s most successful snooker players, Shaun Murphy. The renowned player has signed with the agency who will be responsible for handling all of Shaun’s work.

 

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