Fabletics launched an exciting campaign to boost brand awareness and drive sales by partnering with a high-profile TikTok influencer. Seeking someone with a strong, engaged following, the brand aimed to showcase its stylish and performance-driven gymwear to a younger, trend-savvy audience. The chosen influencer would create dynamic content, highlighting Fabletics' comfort and versatility.
Fabletics partnered with Ambar Driscoll to front their latest campaign, leveraging her strong TikTok presence and engaged audience. Ambar created a dynamic TikTok video showcasing Fabletics' stylish and performance-driven gymwear, highlighting its comfort, versatility and fit. The video featured her wearing key pieces from the collection, demonstrating their suitability for workouts and everyday wear. Shared with her substantial TikTok following, the campaign generated high engagement, reinforcing its appeal to a younger, fashion-conscious audience looking for stylish activewear.
Fabletics’ campaign with Ambar Driscoll successfully engaged her TikTok audience, generating strong brand visibility. Ambar’s video, shared with her 323.6k followers, showcased Fabletics’ stylish and functional gymwear in an authentic and relatable way. The post received 628 likes, 11 comments and 30 saves, reflecting audience interest and engagement. While the campaign had moderate interaction, the saves indicated genuine consumer intent, suggesting potential future purchases. Fabletics leveraged this momentum by amplifying the content across its channels, reinforcing brand credibility and expanding its reach within the fitness and fashion communities on TikTok and beyond.