Amy Childs X Semilac
The Brief
To support Polish UV nail brand, Semilac, as they entered the UK market by boosting their social media presence.
The Delivery
Our social media team established the five social media platforms including Facebook, YouTube, Instagram, Twitter and Snapchat.
We also sourced and secured TV personality, professional beautician and social influencer, Amy Childs, as celebrity ambassador.
The Outcome
Amy Childs gave Semilac a combined social reach of 1,926,000.
Increased Instagram by 383.2% with 3,755 new followers and over 20,000 likes received.
Increased Twitter following by 1,250% with 1,818 new followers, 745,191 organic impressions and 22,250 engagements.
Semilac’s Facebook profile obtained 3,175,871 impressions, 12,062 post engagements with a total of 4,000 new likes, reaching 2,181,425 users.
Social Media Sponsored advertising reaching over 1,000,000 in targeted audiences across the UK.
