Case Study
The Brief
Acer UK has launched an inspiring new campaign, partnering with a famous adventurer to highlight the power of technology in driving positive environmental change. The campaign promotes Acer’s eco-conscious Vero laptop range – including the Aspire Vero 16 – while taking action against plastic pollution. For every Vero laptop purchased and registered in the UK, Acer will work with Plastic Bank to remove 80kg of plastic waste from the environment. This initiative combines performance with purpose, inviting consumers to be part of a cleaner future. With adventure and sustainability at its core, Acer proves that tech can be a force for good.
