Case Study
The Brief
McDonalds launched an exciting campaign for Pancake Day, teaming up with a well-known celebrity to bring a fresh spin to Shrove Tuesday advertisements. In their campaign, McDonalds advertised that their pancakes would be available throughout the day on Shrove Tuesday, despite normally being a breakfast item. The campaign would feature fun, engaging content of the celebrity promoting the pancakes, making McDonalds' Pancake Day celebrations even more memorable.

