Craig Phillips X Forterra
The Brief
To secure a celebrity ambassador for building products manufacturers Forterra.
The Delivery
As one of the most recognisable DIY experts in the country, former Big Brother star Craig Phillips was a natural choice for the role. As brand ambassador Craig regularly promotes the company’s wide range of products at every opportunity including on his social media platforms. As well as this he will be using the brand’s products throughout his very own ‘Dream Build’ as he builds his own home.
The Outcome
With more than 50K followers across his social media platforms, working with Craig as a brand ambassador has given them substantial exposure to a vast audience. Using their products on such a significant project like the ‘Dream Build’ has also given the brand a boost.
Craig also attended UK Construction Week and spent time on Forterra’s exhibition stand, talking to visitors of the show. Craig also features prominently on the brand’s marketing materials and online platforms as part of the partnership.
