Case Study
The Brief
Talisker were interested in launching a campaign to promote their commitment to ocean conservation, in partnership with Parley for the Oceans. Titled "Tri for the Sea", this campaign centred on three celebrity athletes racing in a relay triathlon from Firth of Forth to Cramond Island, aiming to reach the island before it is cut off by the tide. This thrilling challenge was created to promote the importance of protecting oceans, drawing global attention to ocean conservation efforts via world-class celebrity athlete promotion.

