Dion Dublin X HomeServe Official Celebrity Case Study
Case Study

The Brief

HomeServe launched a dynamic campaign to highlight the impact of unfinished DIY jobs across the UK, revealing an astonishing 99 million outstanding tasks nationwide. With two-thirds of Brits delaying repairs, like taking two months to change a lightbulb, the campaign emphasised the risks of neglecting home maintenance.

To address this, HomeServe introduced its Halftime Help Hub, a resource offering quick, 15-minute guidance on fixing common household issues. Coinciding with the hub’s launch, HomeServe sought the perfect celebrity ambassador to champion their message: empowering homeowners to tackle simple tasks and enjoy life, while showcasing their comprehensive home emergency insurance and repair services.

Dion Dublin Official Celebrity Brand Ambassador for HomeServe Campaign

The Delivery

HomeServe delivered an engaging campaign to inspire Brits to tackle small DIY tasks during football half-time breaks, emphasising that many jobs take just 15 minutes to complete. Former footballer Dion Dublin became the face of the campaign, seamlessly connecting his football expertise to HomeServe's Halftime Help Hub. Dion promoted the hub on Instagram, encouraging followers to embrace the initiative using the hashtag #DispatchoftheDay.

To amplify the campaign, HomeServe launched the #DispatchoftheDay competition, offering six lucky winners the chance to have a Home Expert tackle one of their unfinished tasks, worth up to £250. Participants simply had to follow @homeserve_UK, like the post, and share their need for assistance in 50 words or less using the hashtag. The campaign skillfully combined social media engagement with practical support, empowering homeowners to address their DIY delays while showcasing HomeServe’s commitment to simplifying home repairs and maintenance.

The Outcome

The HomeServe celebrity brand campaign featuring former footballer Dion Dublin was a resounding success. By leveraging Dion’s personal Instagram account and its 418,000 followers, the campaign effectively raised awareness for the Halftime Help Hub and HomeServe’s services. The engaging #DispatchoftheDay competition garnered significant interest, culminating in the selection of a lucky winner who received expert assistance worth up to £250. Dion’s relatable promotion of the campaign connected seamlessly with his audience, emphasising the importance of tackling small DIY tasks efficiently. The campaign not only boosted HomeServe’s visibility but also reinforced its reputation as a trusted home repair and insurance provider.

HomeServe #DispatchoftheDay Competition
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