The National Fostering Group launched a heartfelt campaign to spotlight the life-changing impact of fostering on children. Central to the initiative was a powerful YouTube video featuring a celebrity sharing their personal journey of being fostered, offering an authentic and inspiring perspective. To amplify the message, the campaign included engaging social media content tailored for Instagram, Facebook and Twitter, aiming to spark conversations and encourage potential foster carers to come forward. By leveraging relatable storytelling and digital platforms, the campaign sought to build emotional connections, promote fostering's transformative power, and inspire a nationwide movement of care and compassion.