To bring the Active with Age campaign to life, Seven Seas JointCare partnered with former England cricketer and pundit Graeme Swann, who joined fellow cricket legend Phil Tufnell in leading the initiative. Graeme took on a series of fun and inspiring fitness challenges - including ballet with the UK’s oldest ballerina, a penalty shootout with the oldest goalkeeper, and a judo match with a 95-year-old Judoka. The uplifting content showcased active ageing and was shared across digital platforms, including Graeme Swann’s X account and the Seven Seas Facebook page, sparking conversations and engagement around staying active and healthy at any age.