Case Study
The Brief
Dacia was looking to enlist a celebrity to endorse their Dacia Duster model, highlighting its appeal as a practical and reliable family car. The chosen celebrity needed to engage with audiences, and showcase how the Duster suits family needs while maintaining a modern and sporty look. The celebrity needed to attend Dacia's Magic Weekend and play with the Women's Rugby Football League team. The purpose of this campaign was to broaden the Duster's appeal, reinforcing Dacia's commitment to providing high-quality, affordable vehicles for everyday family adventures.