Case Study
The Brief
Nationwide launched a campaign to promote spending more mindfully and smarter saving. Titled "Payday Save Day", the campaign was to feature celebrities in a series of regional and national interviews. The celebrities would speak on generational spending differences, drawing on real-life budgeting tips and offering practical insights. Nationwide's campaign required celebrities that would resonate with different age groups, bridging generational financial habits and helping everyone to effectively manage their money.