George & Larry Lamb X Nationwide Official Celebrity Case Study
Case Study

The Brief

Nationwide launched a campaign to promote spending more mindfully and smarter saving. Titled "Payday Save Day", the campaign was to feature celebrities in a series of regional and national interviews. The celebrities would speak on generational spending differences, drawing on real-life budgeting tips and offering practical insights. Nationwide's campaign required celebrities that would resonate with different age groups, bridging generational financial habits and helping everyone to effectively manage their money. 

Nationwide Official Logo Navy Background
Nationwide Official Logo
Nationwide Official Logo Navy Background

The Delivery

Nationwide's Payday Save Day campaign enlisted the father-son duo of Larry and George Lamb, who together explored generational spending habits and encouraged smart saving. Leveraging their unique perspectives, George and Larry shared insights on how spending priorities differ across generations. Through regional and national interviews on radio and Sky News, George and Larry reached diverse audiences and sparked thought-provoking conversations about finance. Their relatable family dynamic added depth to the campaign, fitting perfectly with Nationwide's efforts to highlight how generational views on money evolve. 

The Outcome

Nationwide’s Payday Save Day campaign achieved outstanding results, with the relatable insights from George and Larry Lamb striking a chord with audiences of all ages. Their interviews on both radio and Sky News expanded the campaign’s reach, sparking meaningful discussions about budgeting and saving across generations. Garnering over 7 million impressions, the campaign’s extensive reach underscored its effectiveness, leaving a lasting impression on audiences and elevating Nationwide’s profile as a trusted voice in financial education.

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