Linda Robson X Weetabix | Official Celebrity Brand Campaign

Case Study

The Brief

Weetabix launched an engaging campaign featuring two beloved celebrities, sparking a spirited debate over the ultimate Weetabix experience: hot or cold milk. The campaign aimed to showcase the versatility of Weetabix while connecting with audiences in a fun, relatable way. With the hashtags #HotBix and #ColdBix, the campaign encouraged fans to take sides, sharing their breakfast preferences on social media.

The campaign not only aimed to highlight Weetabix’s adaptability but also boosted brand visibility, sparking conversations that united breakfast enthusiasts nationwide while driving product awareness and sales.

The Delivery

To bring the campaign to life, Champions Celebrity Talent Agency paired beloved actress Linda Robson with Weetabix, championing the #HotBix side of the debate. Known for her relatable charm, Linda shared her favourite way to enjoy Weetabix, with hot milk, adding warmth and personality to the campaign.

Linda kicked things off by posting a reel to her personal Instagram, captioned: “It’s heating up on my side, love. Forget this cold milk malarky, I love hot milk on my @Weetabix. It’s like a nice, warm hug in a bowl 🔥”. Linda was joined on the campaign by Craig Revel Horwood, who championed eating Weetabix with cold milk.

Meanwhile, Weetabix amplified the campaign through a series of dynamic posts on their brand Instagram, featuring a mix of videos and images highlighting both sides of the debate. Engaging content was also shared across Weetabix’s Facebook and Twitter accounts, with humorous videos, polls and user-generated content fueling the conversation.

By leveraging Linda’s influence and a cross-platform approach, Weetabix successfully reignited enthusiasm for their classic breakfast, with audiences passionately taking sides in the great milk debate.

The Outcome

The Weetabix campaign featuring Linda Robson was a resounding success, sparking widespread engagement across social media. Linda’s Instagram reel promoting #HotBix received 679 likes, adding authenticity and charm to the debate.

Weetabix’s Instagram posts achieved a combined total of 14,727 likes, while Twitter videos garnered 42,400 views, showcasing the campaign’s strong reach. A Twitter poll became a standout feature, attracting 714,000 votes and earning 1.4K likes, highlighting the audience’s enthusiasm for the hot versus cold milk debate. On Facebook, the campaign continued its momentum, with the featured video amassing 41,000 views.

The strategic use of #HotBix and #ColdBix hashtags fueled passionate discussions, encouraging fans to share their preferences and explore new ways to enjoy Weetabix. By leveraging Linda’s relatable influence and interactive content, Weetabix successfully engaged audiences and strengthened the brand visibility of its classic breakfast product.

Case Study

The Brief

The Delivery

The Outcome

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