Case Study
The Brief
To showcase the launch of their new lab-grown diamond collection, Pandora sought the ideal celebrity. They needed a figure that could resonate across generations, due to Pandora's diverse customer base. The brand aimed to highlight its commitment to sustainability and innovation, which are the qualities of its new lab-grown diamond collection. Selecting a celebrity that was relatable but aspirational was important to Pandora, as it would mean that Pandora's campaign could seamlessly connect with existing fans and new audiences. This campaign's mission was to showcase lab-grown diamonds as both a conscious and contemporary choice for every generation.