Lounge launched a successful influencer brand campaign by partnering with a popular social media influencer. The influencer needed to showcase Lounge’s signature loungewear and clothing in a series of high-quality social media posts, highlighting the brand’s comfort, style and body confidence messaging.
The campaign saw influencer Maisie Crompton team up with Lounge to promote their stylish and comfortable clothing range. Targeted at new mums, Maisie shared her favourite Lounge pieces across Instagram and TikTok, spotlighting must-haves like their buttery-soft leggings, cosy dressing gowns and supportive loungewear sets. Her authentic content, including try-on videos and real-life mum moments, resonated with her audience, offering both style inspiration and practicality. By showcasing how Lounge fits seamlessly into her day-to-day life as a new mum, the campaign delivered relatable and engaging content that drove strong interest in the brand’s comfort-focused fashion essentials for women.
The campaign with Maisie Crompton delivered strong engagement and authentic reach. She shared a TikTok video showcasing her favourite Lounge pieces to her 258,000 followers, highlighting the brand’s leggings, dressing gowns and loungewear for new mums. The video received 3,006 likes, 24 comments, and 53 saves, indicating solid viewer interest and content relevance. Comments praised both the comfort and style of the featured pieces, with users appreciating Maisie’s honest and relatable take. Overall, the campaign successfully boosted Lounge’s visibility and appeal to young mums.
