Case Study
The Brief
Deliveroo launched a campaign titled "Full Life", which leverages Deliveroo's extensive network of riders, grocers, restaurants and customers to tackle food insecurity in local communities. The campaign is committed to providing four million meals globally in the coming year, with efforts focused on addressing critical food needs. Deliveroo is working tirelessly to enhance its fundraising initiatives, supporting essential services run by charity partners. Through the Full Life campaign, Deliveroo aims to make a tangible, positive impact on food security worldwide - and they were on the hunt to source the perfect celebrity to promote their goodwill.

