RAYE
Case Study

The Brief

Magnum were looking for a celebrity to work alongside their global ambassador, Miley Cyrus, to promote their new products at their #ShowYourLayers event in London. The event was organised to celebrate individuality and self-expression, blending fashion, art and of course, ice cream. 

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RAYE Magnum

The Delivery

RAYE was partnered with Magnum for their #ShowYourLayers event, joining them in London. At the event, RAYE performed her song "Call On Me" - the first time she had performed her song live. In addition to performing live, Raye also provided social media support and acted as the UK Ambassador of Magnum.

The Outcome

RAYE proved to be the ideal choice for the campaign. With her support, the #ShowYourLayers event had an online circulation reach of 10 million and had over 100 news articles published covering the event.

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