We expertly paired the People's Postcode Lottery with Sir Trevor McDonald, a respected icon of British broadcasting, to deliver the voiceover for their new campaign. Known for his distinguished career and trusted presence, Sir Trevor's voice brings an impactful depth to the campaign, reinforcing the lottery's charitable mission. In the adverts, Sir Trevor emphasised the significant influence that lottery players have in supporting various causes, underscoring the positive difference made across communities. His familiar and authoritative tone enhanced the campaign's message, emphasising to players and audiences the meaningful change that is being made across the UK by the People's Postcode Lottery.