Case Study
The Brief
Quaker Oats launched a compelling campaign to promote the benefits of starting each day with a nutritious bowl of oats, enlisting a celebrity whose lifestyle and stature aligned with health and wellness. They were looking for a figure renowned for their commitment to balanced living, reinforcing the message that a strong morning foundation starts with Quaker Oats. By linking a well-recognised figure with the brand, Quaker aimed to inspire people to adopt a breakfast habit rich in fibre and whole grains, ideal for fuelling daily routines.

