Case Study

The Brief

The Week Junior launched an inspiring campaign celebrating the gift of reading, aiming to spark curiosity and a love for learning among young readers. The campaign invites families to enjoy a six-week subscription of The Week Junior for free, offering a fantastic opportunity to experience the joy of high-quality, engaging content tailored for children. To amplify its reach, the brand seeks a celebrity ambassador to lead a dynamic social media campaign. By promoting the benefits of reading and sharing personal stories, the ambassador will encourage families to gift their children the habit of reading, enriching their minds and sparking imagination.

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Vanessa Feltz Official Celebrity Brand Ambassador

The Delivery

The Week Junior partnered with Vanessa Feltz to deliver its impactful "Gift of Reading" campaign. Vanessa shared her enthusiasm for encouraging young readers through two engaging Instagram Stories, highlighting the importance of quality journalism for children. She also posted an Instagram Reel, creatively promoting the six-week free trial of The Week Junior, which captivated her followers and sparked conversations about the joy of reading. Additionally, exclusive content featuring Vanessa was published on The Week Junior's website, further amplifying the campaign’s reach. This multi-platform approach successfully combined Vanessa’s relatable presence with compelling messaging to inspire families to embrace reading together.

The Outcome

The Week Junior’s “Gift of Reading” campaign, featuring Vanessa Feltz, achieved impressive results, engaging a wide audience and driving interest in its six-week free trial. Vanessa’s Instagram Reel promoting the campaign garnered 19,966 views and 521 likes, reaching 34,328 accounts, while her Instagram stories generated 9,646 impressions. The content successfully showcased The Week Junior as the perfect gift for children aged 8 to 14, combining education with entertainment. This multi-channel strategy effectively highlighted the free trial offer, inspiring parents and guardians to explore a subscription. The campaign successfully positioned The Week Junior as a valuable resource for young readers.

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