Case Study
The Brief
The Week Junior launched an inspiring campaign celebrating the gift of reading, aiming to spark curiosity and a love for learning among young readers. The campaign invites families to enjoy a six-week subscription of The Week Junior for free, offering a fantastic opportunity to experience the joy of high-quality, engaging content tailored for children. To amplify its reach, the brand seeks a celebrity ambassador to lead a dynamic social media campaign. By promoting the benefits of reading and sharing personal stories, the ambassador will encourage families to gift their children the habit of reading, enriching their minds and sparking imagination.

