NUXE launched a campaign to create an authentic, multi-generational promotion that highlighted the rejuvenating qualities of their Nuxuriance Gold and Crème Prodigieuse Boost products. NUXE was looking for celebrities to promote these two ranges of products, and were looking for a pair who could target the multi-generational audience of NUXE.
Vogue Williams, and her mother Sandra, were selected to be the celebrity brand ambassadors for NUXE's campaign. Together, they delivered an authentic, multi-platform campaign, with social media playing a central role. Vogue shared personal Instagram posts showcasing both herself with the products and close-up shots of the products. Vogue and Sandra individually endorsed their favourite products - with Vogue promoting the Crème Prodigieuse Boost and Sandra promoting the Nuxuriance Gold. The campaign also extended to an in-person event at M&S Bluewater, where Vogue and Sandra interacted directly with customers, discussing skincare tips and product benefits. This approach combined online visibility with in-person connection, enhancing NUXE's brand reach.
The NUXE campaign featuring Vogue Williams and Sandra achieved a successful and engaging outcome, resonating with a wide audience through its authentic, multi-generational approach. Social media posts from both Vogue and NUXE UK received high engagement, with followers connecting to Vogue and Sandra’s genuine enthusiasm for the products – garnering 1.5 million social media impressions. The in-person event at M&S Bluewater further strengthened brand loyalty, as customers experienced the duo’s skincare insights first-hand. This campaign not only boosted awareness and sales for Nuxuriance Gold and Crème Prodigieuse Boost but also enhanced NUXE’s positioning as a trusted, family-friendly skincare brand suitable for all ages.
