Case Study
The Brief
Mars Food UK recently launched an exciting campaign for their new Dolmio Intensify Sauce range. The campaign was to include a lively brunch event, hosted by a celebrity in the heart of London. Then, to expand the campaign's reach, the chosen celebrity would share two social media posts to promote the new Dolmio products, enticing consumers to try the bold flavour of the new sauce range. Additionally, a media interview would be conducted to gain further insight into Dolmio's new sauce range, aiming to capture the attention of food lovers nationwide.
