Lauren Perkins

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Lauren Perkins


The Power of Celebrities in Radio Advertisements

In 2025, celebrities continue to wield significant influence in advertising, with recent data underscoring their impact on consumer behavior. A 2024 survey by the Digital Marketing Institute revealed that 60%...

The Future of Fame: Key Trends Shaping Celebrity Talent in 2025

In 2025, the world of celebrity talent is set to undergo transformative changes. The rise of new platforms, shifting consumer preferences, and evolving industry standards are all playing a part...

How to Choose the Right Celebrity for Your Brand’s Public Appearance

Working with a celebrity can hugely increase brand recognition, as well as capturing the attention of potential new customers and in return, the possibility of new sales. The credibility and...